Video Concept

A comedic, relatable workplace moment showcasing the dynamic between an NP and her Medical Assistant. Designed to humanize the practice, increase engagement, and strengthen the brand’s personality.

Video Performance

• 392,400+ views

• 43,900+ likes

• 2,461 comments

• 7,414 shares

• 2 reposts

• Pinned as a top-performing video

Strategy Behind the Video

• Leveraged relatable humor to tap into medical-worker culture

• Used on-screen text for immediate context (boosting watch time)

• Filmed in a real environment for authenticity

• Featured staff to build connection + brand personality

• Posted during peak engagement hours for TikTok healthcare content