To help my client announce a limited-time 3.875% interest rate incentive, I created a high-impact 6-second Reel designed to convert a typically “boring” financial update into an engaging, scroll-stopping piece of content.

I used masked text with a video reveal, where the underlying footage of the townhomes zooms in through the typography. This effect creates a cinematic transition that immediately captures attention and elevates the brand’s visual identity.

Performance Highlights:

• 1,390 views

• 84% non-follower reach

• 1 hr 7 min total watch time (exceptional for a 6-second edit)

• 33 interactions, including 6 shares and 4 saves

• Strong retention due to punchy pacing + visual reveal effect

This reel demonstrates my ability to create polished, modern motion graphics and transform informational content into dynamic, high-performing marketing assets.