Video Concept

A concise, educational surgical reel showcasing a columella reduction—a subtle refinement of the tissue between the nostrils. The video presents a clear before photo → procedural context → immediate after result, providing viewers with an approachable, transparent look at what this minor nasal procedure involves.

The goal was to educate patients, reduce anxiety around surgical treatments done under local anesthesia, and visually demonstrate the surgeon’s precision without showing graphic footage.

Video Performance

This reel quickly gained strong traction and outperformed typical surgical content:

• 30,000+ views

• 115 saves

• 209 shares

• Strong watch-time due to narrative flow (before → during → after)

• High engagement for a medical education post

• Increased retention from viewers interested in subtle nose refinement

Impact

This video didn’t just educate — it converted.

• Generated multiple consultation inquiries to the office specifically asking about columella reduction and minor nasal refinement

• Boosted awareness of less-invasive surgical nose options

• Reinforced trust in the surgeon’s precision and conservative results

• Helped demystify small surgical corrections by showing an immediate, real-patient outcome

• Strengthened the brand’s position as a leader in facial aesthetic procedures