10/18/21

Fun Product Comparison Reel

Account size at posting: only 20–30 followers (brand new account)

I created a humorous Reel where a dog chooses between a low-quality, processed treat and a Hairy Hides organ-meat treat. The concept was designed to be fun, shareable, and instantly relatable to dog owners.

Despite the extremely small follower base, this video performed exceptionally well:

  • 473 views (16–23× the follower count)

  • 83.8% of views from non-followers

  • 1 hour and 12 minutes of total watch time

  • Strong retention for a 53-second video

  • Majority of views came from Stories & the Reels tab, showing strong discoverability

This video demonstrates my ability to create fun, scroll-stopping content that resonates with viewers and drives performance even when an account is brand new.

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Behind-the-Scenes Transparency Reel

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Creative Editing + Motion Design Reel